Rajdhani Besan forays into healthy food segment

Rajdhani Foods, a well-known company in India, is diversifying its product portfolio by introducing new healthy breakfast cereals and snacks. # new launch

This move is in response to the changing demands of consumers who are looking for convenient and healthy snacking options to maintain their physical health. The company is famous for its products like Rajdhani Besan, Sattu, and Chana dal.

The new category has two segments: Healthy Breakfast and Snacking. The healthy breakfast range includes low-cholesterol Corn flakes, trans-fat-free Choco flakes, and fiber-rich Instant Oats. Roasted chana, protein-rich Makhana, and bleach-free, non-sticky Sabudana are under the healthy snacking range.

According to Chetan Jain, Director of Rajdhani Foods, the need for a nutritious breakfast is rising as people become more aware of the consequences of an unhealthy diet, especially in the post-pandemic times. The new range of nutritious and fiber-packed breakfast and snack items has a large value proposition on account of being easy to eat. While the breakfast cereals require only a couple of minutes to prepare, the snacks can be eaten on the go.

Rajdhani Foods plans to roll out the products in a phased manner, starting from Delhi/NCR area and other top metros in northern India. The range will be expanded to over Tier 2 cities and will be made available even in the smallest general stores in the next few years. All products are available at an affordable price range starting from Rs. 99/-.